Every step of the ASO walk, in one app.
Research keywords, pick apart competitors, watch the market move and ship better metadata. Here is what each part does.
Keyword Terminal
Search any App Store keyword, in any storefront, and get four numbers at once.
- Popularity
- How often people search the term, 1 to 100. On the free tier it is estimated from App Store search signals and marked with ~. On Pro, connect your Apple Ads account and you get Apple's own popularity score, overall and within the app's genre.
- Difficulty
- How hard the top ten results are to beat: their rating authority, how many match the phrase exactly, and how fast they collect ratings.
- Opportunity
- Popularity scaled by the room difficulty leaves you.
- KEI
- The Keyword Efficiency Index. The one number for sorting a long list.
Keyword Efficiency Index
Find sweet-spot keywords: strong demand, lower competition. Every term is colour-coded so the good ones jump out of a list of two hundred.
KEI = popularity² ÷ difficulty
Competitor Dossier and review insights
Open any rival and see the whole picture: listing details, screenshots and icon, ratings, related-app networks and the In-App Events they run.
- Review themes: what frustrates their users, grouped and ranked.
- Feature gaps: what people ask for that the app does not do.
- Related apps: who else their users look at, from the App Store's own links.
Global Radar
An operational dashboard for everything that moved while you slept, delivered as a morning brief at 8am.
- Rank moves of five places or more, and every jump into or out of the top 10 and top 50.
- Listing changes: title, subtitle, description, screenshots, price.
- Competitor In-App Events, icon colour trends in your category, and iPhone apps with no Mac version yet.
On Mac, ASO Intelligence refreshes on a schedule you can count on. On iPhone and iPad, iOS decides when background refresh runs, and the app always shows when it last did.
My App Studio
Track your own apps' ranks with full history. Every keyword, every storefront, charted over time, with the listing snapshot that was live on each day.
Metadata Editor
Live character counts against Apple's 30, 30 and 100 limits, and duplicate-word detection across all three fields. A word indexed once is indexed; repeating it wastes characters.
Try it here. This runs the same rules as the app.
AI Reports
Two reports, generated from your tracked keywords, the live listing, competitor reviews and the storefront you choose. Exportable as Markdown and PDF.
Reports are part of the Intelligence Engine and use AI credits: 8 for an Audit Report, 4 for a Storefront Pack. Every proposed title, subtitle and keyword field is checked against Apple's limits before you see it.
ASO Audit Report & Growth Strategy
- Executive summary and key findings
- Current baseline audit, field by field
- Competitive benchmarking in your storefront
- Keyword matrix: discovery terms and long-tail terms
- Two metadata proposals with keyword combinations
- Optimised product description
- Feature roadmap from competitor reviews
- Conversion guidelines: icon and screenshot storyboard
- Implementation and experiment timeline
Storefront Metadata Pack
- Variant B: high-intent title, subtitle, promo text, keywords
- Variant A: high-volume discovery set
- Token breakdown for each variant
- Full App Store description
- App Store Connect checklist
Apple Ads, on your own account
Connect your own Apple Ads account in Settings and ASO Intelligence shows Apple's own 1 to 100 search popularity, overall and within genre, updated weekly by Apple. Your credentials stay in your device's Keychain and go only to Apple.
How to connect Apple Ads