Everything in the ASO walk.
On your Mac, iPhone and iPad.

From Keyword Terminal research to Competitor Dossier deep dives. Free for the Core Tracker; Pro for the Intelligence Engine.

Four views. One research habit.

Keyword Terminal

Search any App Store keyword and see popularity, difficulty, opportunity and KEI in one glance.

PrimeKEI 200+Strong demand, weak competition. Go now.
GoodKEI 60 to 199Worth a slot in your keyword field.
ContestedKEI 20 to 59Winnable with a strong listing.
AvoidKEI under 20Too crowded for the demand it brings.

Competitor Dossier

Open any rival: listing details, visuals, review themes, feature gaps and related-app networks.

Global Radar

Your morning brief of rank moves, listing changes and competitor In-App Events.

  • rank moves
  • listing changes
  • In-App Events
  • icon trends
  • Mac opportunities

Built for Mac, iPhone and iPad

A real native app on every screen you work on. Your research stays on your device: fast, private and always at hand.

macOS
15+
iOS
18+
iPadOS
18+

Find the sweet-spot keywords.

The Keyword Efficiency Index weighs demand against competition, so terms with strong demand and lower competition rise to the top, colour-coded by opportunity.

KEI = popularity² ÷ difficulty

PrimeKEI 200+Strong demand, weak competition. Go now.
GoodKEI 60 to 199Worth a slot in your keyword field.
ContestedKEI 20 to 59Winnable with a strong listing.
AvoidKEI under 20Too crowded for the demand it brings.

Their one-star reviews are your roadmap.

Read what frustrates users in competitor apps. ASO Intelligence groups reviews into themes and feature gaps, so you can build what their users keep asking for.

How the Dossier works

Your own apps, tracked with history.

My App Studio follows your ranks for every keyword you care about, and the Metadata Editor keeps title, subtitle and keyword field inside 30, 30 and 100 characters with no wasted repeats.

Reports you can hand to a client.

Two AI reports built from your real keyword data, reviews and competitors. Both export as Markdown and PDF.

What goes into a report

ASO Audit Report & Growth Strategy

  1. Executive summary and key findings
  2. Current baseline audit, field by field
  3. Competitive benchmarking in your storefront
  4. Keyword matrix: discovery terms and long-tail terms
  5. Two metadata proposals with keyword combinations
  6. Optimised product description
  7. Feature roadmap from competitor reviews
  8. Conversion guidelines: icon and screenshot storyboard
  9. Implementation and experiment timeline

Storefront Metadata Pack

  1. Variant B: high-intent title, subtitle, promo text, keywords
  2. Variant A: high-volume discovery set
  3. Token breakdown for each variant
  4. Full App Store description
  5. App Store Connect checklist

Download free. Upgrade when it earns it.

The Core Tracker is free for good. The Intelligence Engine is $9.99 a month or $79.99 a year.